Dr. Mathur established himself as a creative strategist in the advertising world. He played an instrumental role in launching numerous brand campaigns across sectors including FMCG, lifestyle, technology, and public service. His unique ability to align marketing objectives with storytelling innovation helped position many early-stage brands into market leaders. His work in advertising laid the creative and operational foundation that later evolved into one of India’s most agile and dynamic content enterprises.

Today, Gradiente Infotainment Ltd operates across verticals including film and series production, original digital content, music distribution via Gradiente Music, and a dedicated OTT platform – Gradiente Stream, offering over 200 hours of curated content. The company is currently valued at Rs. 3.5 billion, with a projected Rs. 50 billion expansion roadmap covering both Indian and global operations.

Gradiente’s corporate headquarters is based in Hyderabad, with key satellite offices in Chennai, Delhi and Mumbai, enabling the company to manage high-volume content pipelines and industry partnerships efficiently across regions.

Dr. Mathur has also spearheaded international collaborations, including projects shot in the United Arab Emirates and partnerships with global talents. His recent international film ventures have featured actors and technicians from Germany, the Middle East, and South Asia, expanding Gradiente’s presence into international film festivals and cross-border co-productions. These ventures reflect his commitment to taking Indian storytelling onto global platforms, while also adapting international formats for Indian audiences.

His vision for creative empowerment extends beyond content. Under his leadership, Pia Roy Academy, a premier grooming and personal development institution, was established to train individuals in etiquette, communication, pageant readiness, and public image building. Supported by Gradiente, the academy is a fast-growing name in grooming education, offering aspirants from across India a structured pathway to success in entertainment, fashion, and leadership.

Dr. Mathur has also conceptualized high-impact fashion and talent initiatives such as the Gradiente Asian Fashion Tour and the Miss & Mrs. Maharashtra Beauty Pageant, which have become iconic platforms for discovering and launching fresh talent in the fashion and media industries.

Recognized for his ability to blend creativity with enterprise, Dr. Mathur continues to lead the production of films, music properties, and digital content in multiple languages, bringing together innovation, emotional resonance, and commercial viability.

His leadership philosophy is rooted in collaboration, cultural innovation, and sustainable growth. He has cultivated a corporate culture that emphasizes talent development, strategic foresight, and global engagement - making Gradiente a forward-thinking organization aligned with the future of entertainment.

As the company moves toward its next phase of domestic and international expansion, Dr. Vimal Raj Mathur’s legacy as a transformative leader continues to inspire. With a clear mission to build a globally respected creative institution, his journey stands as a model of excellence in the Indian and international media landscape.